ADVERTISING - Third Level

The aim of the examination is to enable candidates to develop:
(a) knowledge and understanding of advertising as part of the marketing of products, services and organizations
(b) relevant advertising messages within constraints of law and codes of practice
(c) an awareness of the principles of delivering relevant messages to the selected target audiences
(d) advertising material aimed at the selected target audiences

Syllabus

1 The Role of Advertising
2 Types of Advertising
3 The Advertiser
4 The Advertising Agency
(a) Kinds of Agency
(b) Agency Functions
5 Creating Press Advertisements
  (a) Layout
  (b) Copywriting
6 Creating Broadcast Commercials
  (a) Scriptwriting
  (b) Storyboards
7 Producing Advertisements
8 Production of Commercials
9 Selection of Media
10 Media Research
11 Media Planning and Buying
12 Voluntary Controls
13 The Law and Advertising
14 Advertising Evaluation and Assessment
15 The Impact of Technology