PUBLIC RELATIONS LEVEL 3

Part 1: Public Relations & Management

1 Public Relations & Communication
2 Public Relations & Marketing
3 Targeting
4 Management & the role of Public Relations
5 Public Relations organisation
6 Public Relations consultancies

Part 2: Public Relations in action

7 Planning a Public Relations programme
8 Publics
9 Media
10 Budgeting
11 Evaluation
12 Marketing research

Part 3: Public Relations at work

13 Community relations
14 Crisis Management
15 News media
16 Media relations
17 Communicating with words
18 Communicating with pictures
19 Presentations
20 Production
21 Public Relations’ own media
22 Exhibitions
23 Sponsorship

Part 4: Special issues
24 Future trends